Lava Clay


23 reviews


Lava Clay is the next generation of a styling pomade, combining ingredients of both clay and wax to tame thick hair types. This hybrid formulation contains Bentonite Clay, known for its purifying properties, and beeswax to create great hold and shine for a non-greasy feel. Its pliability and smooth texture make for a creamy and easy application without sacrificing the texture that you desire.

Size: 3oz jar

Features and Benefits:

  • Humidity-resistant and sweat-proof
  • Ideal for coarse and curly hair types
  • Gluten free

How to Use: Emulsify a quarter-sized amount between your hands and evenly work through from back to front of the head. Style as needed. For Safety Data Sheet, click here!

Bundle packs are available for retail customers only.

Hold Tight gel close up


The Curl Pomade

Lava Clay fills a marketplace void within the curly and wavy haired segment. That void? A lack of lightweight, oil-based pomades that add shine, stamina, and moisture with a silky feel.


Psst.. Pro-Tip

Emulsify and warm up the product. A little goes a long way! Style and scrunch the hair, and in seconds, Lava Clay will accentuate the curls and tame frizz.

Check out @crispy_cris52‘s tips and tricks to using Lava Clay Pomade like a pro.


Hybrid Formula

Lava Clay contains Beeswax for great shine and Bentonite Clay to tone down that wax and eliminate the greasy feeling, making it a game-changer for curly hair types.

Hold Tight gel close up

Compare Pomades

Original Lava Clay Molding Paste Street Cream Dope
Product Type Oil-based Hybrid Clay & Wax Water-based Water-based Water-based
Hold 2/10 6/10 7/10 8/10 8/10
Shine 10/10 8/10 5/10 1/10 8/10
Ideal For Buzz cuts Thick or curly All hair types All hair types New pomade users

23 reviews for Lava Clay

Based on 23 reviews
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Showing 23 of 23 reviews (5 star). See all 23 reviews
1-5 of 23 reviews
  1. Love the Lava Clay. Perfect mix for curly or wavy hair, non-greasy formula with a light texture that wouldn’t weight down your style.

    (1) (0)
  2. Awesome pomade. It’s not a bad feeling on the hands when applying it to your hair and it’s easy to wash out at night using Johnny B Authentic Hair All Over shampoo and Conditional… Reapply Lava Clay the next day and take on the world.

    (1) (0)
  3. I’ve used Johnny B for over 10 years, and they always execute great products. This new pomade doesn’t fall short of that, and my clients love it.

    (1) (0)
  4. Wow!!! The combination of clay and wax has taken pomade to another realm of the men’s hair product industry. The uniqueness, the quality and the affordability of this product is my go to pomade. Thanx Johnny B. Authentic Hair for introducing Lava Clay.

    (1) (0)
  5. Ufff!!! First off, the fragrance in Lava Clay it’s amazing and the correct amount of shine and hold to keep the hair with flow and movement.

    (0) (0)
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