At Johnny B. Hair Care, we are all about authentic hair. We’ve been making the finest men’s grooming products for over 25 years. We are fueled by our passion. Our core values include quality, uniqueness and value.
Launched in 1994, Johnny B is a line of high-quality men’s grooming products that are innovative and affordable. The brand has been built strategically, emphasizing styling products as a direct result of analyzing consumer preferences, and continues to grow its offerings with products designed for both hair and skin.
We push an aggressive public relations campaign targeting industry and consumer media, prompting increased brand awareness and recognition across every medium of communication including print, digital, television, and radio. Johnny B. has been featured prominently in a variety of national publications with product, business, and philanthropy stories.
Social media is another method of reaching our target customers, and we have quickly learned that engaging them on the daily is a quick and effective way to get the word out about brand news. Our focus is creating a dialogue with our followers, and we encourage it!
Philanthropy has always been an integral component of Johnny B. Not only has the brand participated in various gifting opportunities including the American Music Awards, Latin GRAMMYs, NFL Kickoff, Andre Agassi’s Grand Slam for Children, and the Maxim Superbowl Party, we also have made sure to give back to those grassroots organizations that work with underserved youths and adults.
Ultimately, though, our success can be attributed to our highly educated staff and Johnny B educators. Our education team continually travels North America to assist our salons and distributors. As a result, our partners fully understand our products and brand philosophy to provide our customers the best service, quality, and knowledge.