The Story of a Barber Luchador

By Whiskey Design

Whiskey Design was able to bring Johnny B.’s alter ego to life with a storyline showcased in five different comic book art graphics. Follow along as Luchador Johnny takes on opponents with his unmatched signature move, Hold Tight. When it comes to confidence, Luchador Johnny knows he’s covered with Hold Tight. Because when you look good, you feel good. Rediscover your confidence with our NEW clay gel, Hold Tight.

Hold Tight available for purchase.

Johnny B. luchador holding up Hold Tight tube, saying "Hold Tight is my winning move!"
Johnny B. luchador jumping on top of opponent
Johnny B. luchador winning the match and saying, "Hold Tight wins again!"
Johnny. B barber luchador artwork
Johnny B. luchador trophy. World Heavyweight 2023 Champion.

Pomade Line Packaging

By weareinhouse

The rebranding of the artwork was inspired by a need for a stronger and more dynamic shelf presence across barbershops and salons. This transition marks a new chapter in our commitment to delivering quality hair care and unparalleled customer experiences.

We are launching this new package campaign with the pomade that started it all; the Original Pomade. Available starting September 18th, 2023 and will be followed by Lava Clay and Dope Texture Gel in the months to come.

Pomade redesign artwork
Pomade packaging redesign artwork

Don’t Trip

By Roy Tahtinen

The 2023 vibe at Johnny B. is loose and laidback, in an LA kind of way, honoring a community that works with their hands to create art on the daily. The most important post-pandemic takeaway for this unique profession? Tough times don’t last; tough people do. That’s the mentality we carry with us moving forward. In other words? DON’T TRIP. We can’t control everything that’s thrown our way, but we can control the way we react to the ups and downs.

Don't Trip artwork in Teal, Pink, Jade, White
Don't Trip artwork in Gray, Teal, Jade, Pink

JB “Together” Logo

By Roy Tahtinen

At Johnny B., we celebrate that we are better because of our community. A group of people who are different, yet connected. Professionals with their own path, one-of-a-kind standouts, and individuals from every walk of life. This typographic treatment was created by an artist to celebrate the artists in haircare who although unique, together–make us all better.

Zip Hoodie available for purchase.

Model wearing Johnny B maroon zip hoodie (front)
Johnny B Together Logo Artwork
Johnny B Together Logo Artwork

The Barber Collection

By Roy Tahtinen

The Barber Collection Stickers were inspired by a visual world of classic barber tools and vintage beer cans, along with the craft and care that goes into authentic hair care. The goal was to be eclectic and represent a range of looks that celebrate Johnny B. By using retro imagery and attention to detail, we tried to capture glimpses of Johnny B and this world he is privileged and proud to be a part of.

The Barber Collection Stickers available for purchase.

Barber Collection Sticker 4 - JB letters
Barber Collection Sticker 1 - Face design
Barber Collection Sticker 5 - chair design
Barber Collection Sticker 3 - Johnny B banner
Barber Collection Sticker 2 - "Johnny B Authentic Haircare" in front of a trimmer