by Roy Tahtinen
“My name is Roy and I am a maker & helper. After many years in advertising, I have shed the fancy titles. I simply enjoy making things and helping other people make things better. The maker side of me finds joy in lettering, illustration, photography, design and more. I have found that creative Inspiration comes from anywhere, and the more I remain open to creative input, the better the creative output will be. When Johnny B. asked me to create a typographic series to support their product, I took inspiration from the origin of each name and personified them.”
This is DOPE
It feels like just yesterday people were saying “That’s dope” when they wanted to say something was cool. Adding “this is” brings back that phrase to make this piece cool and hip.
I am FUDDY
The name Fuddy is inspired by a very special person who continues to bring any room to life with charm and charisma. Adding “I am” to the art takes you down a path of old-fashioned feel-good times.
Let's get LIFTED
Something that STILL hasn’t gone out of style is raising the height on pickup trucks to make them look cooler and more menacing. The art is inspired and literally elevated from a retro throwback style.