JULY — AUGUST 2025
JOHNNY B. PRO
Summer is finally in full swing and we have our TOP-SELLING, water-based styling products on special. Make sure to stock up on your faves before the price increase takes effect in September. Some highlights:
- The big banger is back! The Mode 96er has earned its stripes with space-saving, eco-friendly packaging while making perfect business sense at only 31 cents an ounce. It’s smart to stock up on this bestseller when it’s on a limited run.
- Johnny B. Hold Up is a perfect texturizing powder for the summer and is easy to apply. The unscented formulation contains Silica and Sea Salt to create an effortless, texturized look.
Check out our other summer specials down below that are available throughout July – August 2025.
Socrates Real
Brand Manager – Johnny B. Hair Care
Our Newest Items!
JB x STYLECRAFT
“The One” Shaver
Engineered for precision, efficiency, and performance, this revolutionary tool sets a new benchmark. Perfect for sharp tapers, precise low fades, and refining the final stages of a blend.
STYLING MADE EASY
FOUNDATION MOUSSE
Foundation Mousse is designed to complement texture, controls frizz, and enhances natural curls without weighing them down. Enjoy an all-day hold without uncomfortable stiffness, providing lift and volume.
ONE & DONE
Utility Cream
This “do it all” leave-in conditioner can be used for your hair, beard, skin and tattoos. Formulated with Shea Butter, Aloe Vera and Biotin to moisturize without the greasiness. Fulfill your need for multiple products with just one.
Bi-Monthly Specials
FUDDY 100ML
Salon Cost
$ 4
Reg: $6
Twice as strong and twice as thick as Mode, Fuddy is composed of only 38 percent water, allowing for optimal hold without flakes or heavy residue. Made for the modern look, its unique and thick texture is unlike anything you’ve encountered before. Purchase Fuddy Matte Gel 100mL at more than 30% off savings.
Features and Benefits
- Alcohol-free formulation
- Matte-finish gel
- Strong, all-day hold
Selling Points
- Matte gel is unique to men’s marketplace
- No better time to introduce our second best selling product to new users
- Appeals to customer who wants performance and hold without shiny evidence
FIND YOUR FATE
Salon Cost
$ 25
Reg: $48
Gift it. Keep it. Either way, the Find Your Fate box makes it easy to experiment and style with any one of the four pomades included inside. You’ll find Street Cream (water-based with a modern, matte-finish), Molding Paste (water-based for a strong, flexible hold), Original Pomade (classic oil-based formula), and Lava Clay (oil-based with a gritty, dry texture). A FREE Vent Brush is also included, the perfect addition to blow dry and shape your look.
Features and Benefits
- Experiment with matte or shiny finishes
- Create definition with varied levels of hold
- Short, ball-tipped bristles and convex shape on Vent Brush allow for better control
Selling Points
- Great way for those unfamiliar with the brand to try the product
- Offers both oil-based and water-based pomades
- Includes a free vent brush
RUN TO ME
Salon Cost
$ 120
Reg: $145
Year after year, Mode remains our bestselling SKU, and we continue to create promotions that encourage customers to stock up in an effort to encourage retail sell-through from backbar use. Don’t wait… get your orders in NOW for our popular RUN TO ME deal. Purchase (12) units of Mode 16oz to receive (1) Mode 64oz FREE (that’s more than 500 applications AT NO COST)!
Features and Benefits
- High shine, flake-free gel
- Ideal for medium to thick hair
- Fragrance notes include fresh marine and clove
Selling Points
- Bestselling SKU – Encourage customers to stock up
- Cost effective – Get 500+ applications from 64oz size
- Ideal for retail sell through from back bar use
FOUNDATION MOUSSE
Salon Cost
$ 30
Reg: $40
It’s time to UP your hair game, and our Foundation Mousse makes long-lasting lift easy to achieve. Designed to create flexible hold and workable volume, the hydrating formula doesn’t leave behind any sticky residue. Use it as a base before applying any of our pomades for optimal results: blow dry for a sleek, polished look or dry naturally for tousled texture. Purchase (3) Foundation Mousse, get (1) free.
Features and Benefits
- Frizz control with flexible hold
- Ideal for textured and curly hair
- Locks in moisture
Selling Points
- No sticky residue
- Acts as a base for any of our pomades
- Air dry or blow dry for any textured style
GET THE MODE: SUPER 96ER
Salon Cost
$ 35
Reg: $65
Our bestselling product won’t be available in this refill size again this year. Perfect for creating wet looks or styles that require strong hold, this alcohol-free gel is a must-have at a great price. Use it to refill your backbar. Buy a Super 96er bag, and get a Navy Blue Cutting Cape for free.
Features and Benefits
- High shine, flake-free gel
- Ideal for medium to thick hair
- Fragrance notes include fresh marine and clove
Selling Points
- Available only ONCE A YEAR
- Bestselling SKU, alcohol-free formulation prevents flaking
- Encourage customers to stock up for maximum savings
HOLD UP HAIR POWDER
Salon Cost
$ 40
Reg: $50
Hold Up Hair Powder is everything you need to create instant volume and texture with a natural matte finish. The unscented formulation contains Silica and Sea Salt to create friction between hair strands for thicker, fuller styles that give life through lift. Receive 20% off for every (4) Hold Up Hair Powders purchased.
Features and Benefits
- Modern matte finish
- Medium hold styling powder
- Reworkable throughout the day
Selling Points
- No white residue
- Sea salt and silica absorb moisture and add texture
- Water soluble formula rinses out with ease
TRAVELING IN STYLE
Salon Cost
$ 30
Reg: $60
Lucky Boy and King Mode really are the perfect match. Purchase (6) of each in the 100mL travel size and receive a free retail display created to highlight this dynamic duo. Fragrance alternatives to our bestselling Mode gel, Lucky Boy features rich wood and sweet musk notes while King Mode’s bold blend of suede and citrus is sure to turn heads.
Features and Benefits
- Water soluble
- High shine, flake-free gels
- Ideal for medium to thick hair
Selling Points
- Fragrance alternatives to classic Mode
- Create looks on wet or dry hair that last all day
- Boxed for uniform retail display
FEATURING THE SPECIALS
See what real Johnny B. Barbers are saying about our products!
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