Grand Prix

Where Passion Fuels Community and Barber Excellence

JOIN US

The Grand Prix is a three-day, intimate educational experience designed to advance your career with Johnny B. as an Advocate and collaborative brand partner. Hosted by Socrates Real and the Johnny B. Haircare marketing team, curated content empowers you to build, connect, and elevate your barber skills in an inspiring setting.

We’re always looking for people who share our passion and enthusiasm in helping others grow, which is why Grand Prix is open to all licensed professionals and students. Completion is a prerequisite for attendance at our annual Barber Academy, the final step in becoming an Educator for the brand. With only 4-8 spots available per session, don’t wait to make your reservation.

Next date: October 7-9, 2025

Day 1

After arriving in Los Angeles and checking into the team hotel, you’ll begin an exciting new chapter as you travel to our corporate headquarters to meet the Johnny B. team and explore our creative space. The afternoon concludes with a team activity offsite.

Day 2

Master grooming techniques taught by a Johnny B. educator, learn how to leverage social media for your brand, and get introduced to effective sales strategies that will help increase your bottom line.

Day 3

Connect with your colleagues through hands-on challenges, gain inspiration and valuable insight from our leadership, and reinforce our shared passion.

Please Note: Departing flights should be scheduled after 4pm

EDUCATION THAT GETS RESULTS

Proof That It Works

“It reignited my passion for barbering and motivated me to elevate my craft by embracing social media, expanding my network, and actively participating in industry events—with the goal of one day becoming a brand ambassador.”

— Ailene Ramirez

“I decided to go to Grand Prix to expand my knowledge in hair products, but I received more than just product knowledge. I learned a lot that’s very helpful to my craft in today’s industry and gained more confidence in helping my clients achieve the style they desire.”

— Jose Carmona

“I’ve been an industry professional for 18 years and I felt like I gained a lot for me take back to my shop and apply to my business.”

— Amber Aguilera

“It’s an investment for you, you’re going to come back and you’re going to want to style your clients hair, you’re going to want to start talking to them about Johnny B. and you might want to start selling too… shoot! You can make more money out of it.”

— Abraham Torres

“Life’s about taking risk. I chose to take time off of my schedule, to take time away from my clients and expand my education. Not only that but to expand who I am as a person and as a barber.”

— Stephanie Rodriguez

“The Four-Step Cutting Method helped me out tremendously. We were able to lift our haircuts and our services up 20% higher than what they were before. Not one complaint.”

— Mourice Green

Through The Years

Frequently Asked Questions

I'm interested in becoming a Johnny B. educator, what are the requirements?

The first step in becoming a Johnny B. Educator is to attend the Grand Prix. Offered multiple times throughout the year, Grand Prix immerses you into the brand, giving you the tools you need to advance your educational journey. You must be a student or licensed professional to attend.

The second step is to apply and be accepted into our annual Barber Academy (open to licensed professionals who have completed Grand Prix only). As your skills develop, your work is evaluated, and you are given the opportunity to move up within our team.

What does it mean to become a Johnny B. advocate?

Becoming a Johnny B. advocate requires a commitment to elevating your professional presence and credibility. You’ll gain exclusive access into the Johnny B. culture, new product launches, and online sales created just for our education team. In addition, you may have the opportunity to travel around the country, gaining valuable networking skills by interacting with other industry professionals. You’ll also benefit from increased exposure through featured content and brand collaboration.

The time is now! Grow your personal brand and expand your influence, all while representing a brand that values and supports the barber community.

Do you hold Grand Prix events in other cities besides Los Angeles?

Grand Prix and Barber Academy events are only held at our Los Angeles headquarters so that you receive the full Johnny B. experience.

How much does it cost?

Grand Prix is $1000 per person. The cost includes hotel accommodations for two nights, transportation to/from Johnny B. headquarters, professional headshots, some meals, all offsite team activities, and a swag bag. Please note: RT Airfare to Los Angeles is not included.

A $199 non-refundable deposit is required when you register for the event. The remaining balance is split in two with payment dates provided via email.

What happens when I need to cancel after signing up?

Any cancellation made up to 21 days before Grand Prix is entitled to a refund of monies paid, minus the $199 non-refundable deposit.

If cancellations are made 20 days or less prior to the start of Grand Prix, the attendee is subject to full forfeiture of all monies received but will have the opportunity to apply the total as a credit to future product purchases.

When is the deadline to sign up for Grand Prix?

To provide a quality experience, Grand Prix only has 4-8 spots available per event. It’s first come, first served so secure your reservation quickly.

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This is where it starts

Let Johnny B. become your partner in craft, giving you the education you need today for who you want to be tomorrow.